~Kaya and A.C. Nielsen unveil results of a 4-metro survey on beauty and wellness~
She’s adding expensive skincare products to her shopping list. She’s watching her diet and exercising to stay in shape. She knows exactly what to do to fight the signs of ageing. She is the average Indian woman, confidently taking her place among the savvy women of the world.
A four-metro, in-depth survey by A.C. Nielsen, focusing on modern attitudes towards body, beauty and skincare, paints a clear picture of how focused, how open and how assertive Indian women are today, in their determination to look their best. The study, conducted in Mumbai, Delhi, Kolkata and Chennai, covered 809 women in affluent SEC A households, ranging in age from 18 years to 50 years.
The study has been commissioned by Kaya Limited., India’s foremost chain of skin care clinics.
Giving top priority to skincare, more than 90% of the women surveyed, stated categorically that they would spend on products that they believe really work, regardless of price. Market trends, too, have shown a steady rise in demand for premium result-oriented products and treatments that promise to fight wrinkles, reduce lines and pigmentation and erase dark circles.
The desire for clear, flawless skin explains itself in another section of the survey, where
more than 90% of the women say that a clear skin gives them confidence and definitely gets them noticed. Small wonder, then, that they are willing to invest in products and treatments that seem to show results.
The study further reveals that across cities, worrying about age and its effects peaks only in the late thirties, among Indian women. Moreover, 6 out of 10 of the women surveyed were unafraid of aging; because they were confident they could fight the ravages of time. Regular skincare tops the list of age-fighting measures, with 85% of the women surveyed believing in it. 77% give credit to anti-aging technology and 73% of them believe technology can even help them look 5 years younger.
In fact, technology seems to be gaining acceptance rapidly, not only for specialized, high-end treatments, but also for basic grooming services like hair removal. 78% of the women surveyed agreed that hair removal technology can save time in the long run, since hair is permanently removed in a few sittings. 72% of them also believed hair removal technology is cost-effective in the long run.
As important as skincare and ageing, of course, is the issue of weight, especially in these size-zero times. A significant 39% of the women surveyed perceived themselves as overweight. The reasons - 53% of the women confessed to irregular eating habits and 52% put it down to lack of exercise.
However, weight control measures aren’t followed as rigorously as one would expect, though diets and regular walks or jogs find a mention. The findings underline the constant refrain of modern dieticians and fitness experts: most overweight women go in for sporadic diets or bursts of exercise, when what is required is a lifestyle change.
‘Women need to look at weight loss holistically, to combine a well-planned diet with an exercise regime. Stick to this, and you’ll have energy, health and self-confidence, along with a fit and toned body’ says a leading weight management expert.
But if the Indian woman can vanquish her facial blemishes, fight age and welcome international advances in grooming, it won’t be long before body maintenance, too, is well within her control.
Beauty is priceless.....
......if the product delivers, say the majority of Indian women.
Mumbai 95%
Delhi 77%
Kolkata 70%
Chennai 65%
Age-busters
6 out of 10 women believe they can fight age. Here’s how:
Avoiding sun exposure 65%
Regular skincare 85%
Technology 77%
Weight-watching women
Across cities, Indian women consider themselves overweight
Mumbai 39%
Delhi 51%
Kolkata 40%
Chennai 26%
I’m overweight because of:
Irregular eating habits 53% (all India)
Lack of exercise 52% (all India)
skin care clinic © Big Gig
No comments:
Post a Comment